Johannesburg, 7 July 2015. The Southern African Vinyls Association (SAVA) announced that Belgotex Floors has become the Association’s first official license holder of the Vinyl. product label – a mark of excellence that signifies the product complies with best practice as prescribed by SAVA’s Product Stewardship Programme (PSP).
According to Delanie Bezuidenhout, CEO of SAVA, the association only licenses the coveted Vinyl. accreditation to member companies which, upon application, have demonstrated third party verification of compliance to the SAVA PSP.
“The SAVA Product Stewardship Programme is a stringent set of long-term, self-administered objectives created to promote the interests of vinyl business throughout the entire PVC supply chain. By voluntarily signing the PSP, our members have committed themselves to the responsible and sustainable use of additives, supporting a responsible and sustainable vinyl recycling programme, ensuring an ongoing and effective communiqué between the industry, public and government, and ensuring a healthy, robust industry health through growing product development, markets and applications,” Delanie says.
Belgotex Chairman, Stephan Colle
As a license holder of the Vinyl.product label, all vinyl flooring sold by Belgotex Floors will bear the mark of quality. This seal – a mark of environmental excellence - is proof that the company is committed to the SAVA Product Stewardship Programme and contributes to transforming and environmentally conscious industry.
“Since launching the plans to introduce the Vinyl. mark of quality to the industry last year, we have received an overwhelming amount of support from our members. Retailers have also come to recognise the benefits that the Vinyl. product label will unlock for their businesses. However, the process to qualify as a licensee is no easy or fast journey as we have to ensure that each potential licensee meets the necessary criteria of excellence that we have set out for them to achieve. To this end, we are thrilled to have one of the biggest players in our country’s flooring industry as a pioneer and brand ambassador,” Delanie says.
Concludes Colle: “Belgotex is proud of taking yet another “first step” that has become a milestone for others to follow. Thanks to the work SAVA is doing, we are optimistic and excited about what the future holds for the vinyls industry in South Africa. Vinyl has proven to have a wide range of applications, high tensile strength, and an excellent cost-performance ratio. We therefore support the work the Association is doing and are honoured to be part of an environmental drive that minimises and manages any negative effects that our activities may have on the environment.
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